Want to grow your small business?

Having built and sold an award-winning marketing agency, I truly understand the challenges of limited time, budget and resources when trying to grow a small or sole trader business. I’m here to help you focus and hone your marketing efforts to get better results.

My approach is simple:

01 Make marketing feel manageable.

02 Help you get clarity on what works.

03 Save time and stress with smart, strategic support.

04 Use tools like AI to unlock efficiency and potential.

Support tailored to you and your ambitions

My clients typically own or manage a small business in the retail, leisure or equestrian sectors, or are marketing or social media professionals.

What they have in common is their passion, commitment and ambition to provide best-in-class products or services. And I treat every one of their businesses like my own – with care, creativity and a strong focus on results.

How I can help

I think the biggest achievements come from working in partnership. Whether that’s one-to-one with you, embedded in your team, or collaborating with other specialists to support you. Here are the ways we can work together, shaped around you, your business, and your goals.

Marketing strategy & planning

Get a fresh perspective on your business and a clear roadmap for growth.

Social Media and Marketing Training

One-to-one or group training or coaching to help you master marketing, social media, Meta ads and AI.

Meta Ads Management

I’ll take the stress out of Meta Ads by managing them for you, so you can focus on running your business while I focus on reaching the right audience, driving traffic, and generating results.

Business Coaching for freelance Marketing professionals

For marketing freelancers or agency owners feeling stuck in doing instead of growing.

Why work with me

I’ll help you get clear, confident and consistent in marketing your business, with practical support – specific to you – that makes a real difference.

As a Chartered Marketer and CIM Certified AI Marketing Specialist, I’ve studied the theory. And with 20+ years’ experience growing and selling my own business and helping other small-business owners to grow theirs, I’ve put it into practice.

Thanks to my degree in equine science and management and my background as a qualified riding instructor, I understand equestrian customers on a deeper level, their motivations, their challenges and their passion for the lifestyle. This insight helps me create marketing that feels authentic and performs brilliantly for equestrian brands.

My clients value that I identify problems quickly, communicate clearly, and create solutions that make sense and get results.

“Sally has developed our brand across our four locations, project managed a new website build and worked closely with us to raise awareness of the company as a whole and specific events, promotions and launches we’ve seen increases as high as 47% in sales from specific promotions and events compared to previous years.”

Nicholas Brown

Chairman, Browns Department Stores

“Sally delivered a series of social media workshops covering LinkedIn, Twitter, Facebook and social media advertising. Her training was well received by the delegates (on average 20 per session) and she achieved an overall score of 92% which was the top trainer feedback across the programme. Delegates said that she had demonstrated everything at a good pace, she communicated how to use the platforms in a way that was easy to understand and that she inspired them with content ideas for their businesses.”

James May

East Riding Council

“Sally took total control and from the initial brief right through to the site going live, was an absolute pleasure to work with. She understood what I wanted and made it happen. Her recommendation of photographer was spot on, and I am over the moon with the final result. The whole experience was a pleasure, and not a chore. Her simple and straightforward approach was ideal. She kept me informed, but did not overload me with requests for information. I would have absolutely no hesitation in recommending Sally.“

Diane Mason

DMM Training & Development

“Sally helped to increase Bishy Road’s presence on social media. She worked on behalf of the traders association (60 businesses) to train business owners and team members to run their own social media along with creating and distributing content for Bishy road. With Sally leading the social media campaign covering events such as the Tour de France and Tour de Yorkshire we entered and went on to win The Great British High street.”

Johnny Hayes

Chairman of the Bishopthorpe Road Traders Association

Are we the right fit?

A business owner or marketer in the retail, leisure or equestrian sectors.

Short on time, energy or clarity when it comes to marketing your business.

Ambitious and ready to grow, but unsure what steps to take next.

Looking for a results-focused approach, and value experience and empathy.

Free guide

Want to simplify your marketing in just 10 minutes a day?

Enter your email and I’ll send you a link to download my free guide:

5 Quick Wins to Boost Your Small Business Marketing

Ready to get clear and confident about marketing your business?

Let’s chat about where you are now and where you want to be. Book a complimentary call with me by emailing me at sally@sally-parker.co.uk.