Marketing strategy and planning support

Running a small business and not sure where to focus your marketing?

I’ll give you clarity, confidence and a clear path forward

My process is shaped around your goals, audience and current challenges. You can choose to co-create your marketing strategy and activity plan with me and then implement them yourself (with my support if needed). Or I can develop and implement them for you.

Whether you take a hands-on or hands-off approach, you’ll be all set to take your business to the next level.

How it works

We start with an introductory call so I can get a feel for your business, and we can decide if we’re the right fit for working together.

Next, we’ll have a 90-minute session, in-person or online, where we take a deep dive into your business, your marketing activity, and your goals.

From here, you can choose one of two flexible routes:

Option 1:

We collaborate

Over a series of sessions (usually six), we work together to develop your marketing strategy and activity plan, step by step, and agree who’ll implement each element. This hands-on process means you’re fully involved and gaining insights as we shape your marketing direction. It’s a great option if you’ve the capabilities to handle your marketing activities yourself but want my expert help in shaping the future.

Option 2:

I’ll take care of it

After our initial session (and possibly a follow-up), I’ll develop a marketing strategy and activity plan for you. I’ll then present them to you, explaining my recommendations and walking you through your personalised roadmap. If you choose, I can execute the plan with my associates and report back to you each week or month. It’s a great way to get the marketing you want and need if you don’t have the time or skills to do it yourself.

What’s included

Whichever option you choose, the process includes:

Assessment of your current marketing – what’s working, what’s not, and why.

Clarity on your ideal customer and what motivates them.

Customer journey mapping – identifying key touchpoints and opportunities.

Review of your messaging and brand identity.

Fresh ideas and recommendations that suit your time, skills and budget.

A bespoke marketing activity plan – practical, actionable and aligned to your goals.

Clear, honest advice grounded in 20+ years of experience.

Optional support to help you implement your marketing activity plan and start seeing results. This could be with specialist partners, such as PPC or SEO experts.

Is this for you?

This service is ideal if you’re a small business owner or manager and you:

✔ Feel overwhelmed or unsure where to focus your marketing efforts.

✔ Want expert input without committing to ongoing costs.

✔ Need clarity, fresh ideas and a structured plan to follow.

✔ Are ready to act to make your marketing work harder for you.

Fees

As this service is tailored specifically to your business, I’ll create a bespoke proposal for you outlining deliverables, timelines and fees.

“Sally has developed our brand across our four locations, project managed a new website build and worked closely with us to raise awareness of the company as a whole and specific events, promotions and launches we’ve seen increases as high as 47% in sales from specific promotions and events compared to previous years.”

Nicholas Brown

Chairman, Browns Department Stores

“Sally delivered a series of social media workshops covering LinkedIn, Twitter, Facebook and social media advertising. Her training was well received by the delegates (on average 20 per session) and she achieved an overall score of 92% which was the top trainer feedback across the programme. Delegates said that she had demonstrated everything at a good pace, she communicated how to use the platforms in a way that was easy to understand and that she inspired them with content ideas for their businesses.”

James May

East Riding Council

“Sally took total control and from the initial brief right through to the site going live, was an absolute pleasure to work with. She understood what I wanted and made it happen. Her recommendation of photographer was spot on, and I am over the moon with the final result. The whole experience was a pleasure, and not a chore. Her simple and straightforward approach was ideal. She kept me informed, but did not overload me with requests for information. I would have absolutely no hesitation in recommending Sally.“

Diane Mason

DMM Training & Development

“Sally helped to increase Bishy Road’s presence on social media. She worked on behalf of the traders association (60 businesses) to train business owners and team members to run their own social media along with creating and distributing content for Bishy road. With Sally leading the social media campaign covering events such as the Tour de France and Tour de Yorkshire we entered and went on to win The Great British High street.”

Johnny Hayes

Chairman of the Bishopthorpe Road Traders Association

FAQs

What will I get from a marketing strategy?

You’ll get clarity on what works, what doesn’t and where to focus. This includes ideal customer insights, customer journey mapping, messaging review and a practical marketing plan tailored to your goals, skills and budget.

Is the strategy created with me or do you do it all?

You choose. You can co-create the strategy with me over a series of sessions, or I can develop it for you and walk you through the recommendations. Both options give you a clear, personalised roadmap.

How long does the process take?

For the collaborative route, it’s usually six sessions. If you choose the hands-off option, it’s typically one or two sessions plus time for me to develop the strategy. Timelines depend on your needs and availability.

Do I need to have any marketing knowledge?

I make the process simple and easy to understand. Whether you’re new to marketing or looking for advanced support, everything is explained clearly so you feel confident, not overwhelmed.

What is an appropriate cost for a strategy?

A full audit and strategy can be between £1,650-£4,500 depending on what the product/service/business is and the requirements.

Ready to get started?

Let’s begin with a chat to talk about your business and see if we’re a good match. Please email me at

sally@sally-parker.co.uk to set up a call.