Meta Ads Management for Small Businesses

Get your business in front of the right people, at the right time

Running Facebook and Instagram ads can feel overwhelming. From targeting options and creative formats to budgets and tracking. That’s where I come in.

I’ll take the stress out of Meta Ads by managing them for you, so you can focus on running your business while I focus on reaching the right audience, driving traffic, and generating results.

Why Meta Ads?

Done well, Meta Ads can:

Build awareness of your business in your local area (or beyond).

Drive traffic directly to your website, shop or booking system.

Generate high-quality leads and sales.

Keep your brand front-of-mind through retargeting.

Give you clear, measurable results you can track.

How I work with you

Every business is different, so I tailor your ads to your goals, budget and audience. Here’s what you can expect:

Discovery call

We talk about your business, your objectives and what you want to achieve from ads.

Strategy setup

I’ll design your ad approach (audiences, creative, placements, and budget structure).

Campaign build

I’ll create and set up your campaigns inside Meta Ads Manager.

Ongoing management

I monitor performance, optimise campaigns, and adjust targeting and creative as needed.

Reporting

You’ll get clear, jargon-free updates on how your ads are performing and what’s next.

What you’ll get

✔ Campaign setup and management in Meta Ads Manager.

✔ Audience research and targeting.

✔ Creative development (copy and visuals).

✔ Weekly monitoring and optimisation.

✔ Monthly reporting and recommendations.

Investment

To run effective campaigns, you’ll need:

Minimum ad spend:

£10per day / £300 per month (paid directly to Meta).

Management fee:

from £350 per month (tailored to the size and complexity of your campaigns).

This ensures your ads have the budget to perform while I handle the strategy, setup and ongoing optimisation.

Is this for you? This service is ideal if you:

Run a small business

but don’t have the time or expertise to manage ads.

Have tried boosting posts

but want more control and better results.

Want to build awareness

generate leads, or increase sales through Meta Ads.

Need a clear, results driven approach

handled by someone who knows what works.

“Sally has developed our brand across our four locations, project managed a new website build and worked closely with us to raise awareness of the company as a whole and specific events, promotions and launches we’ve seen increases as high as 47% in sales from specific promotions and events compared to previous years.”

Nicholas Brown

Chairman, Browns Department Stores

“Sally delivered a series of social media workshops covering LinkedIn, Twitter, Facebook and social media advertising. Her training was well received by the delegates (on average 20 per session) and she achieved an overall score of 92% which was the top trainer feedback across the programme. Delegates said that she had demonstrated everything at a good pace, she communicated how to use the platforms in a way that was easy to understand and that she inspired them with content ideas for their businesses.”

James May

East Riding Council

“Sally took total control and from the initial brief right through to the site going live, was an absolute pleasure to work with. She understood what I wanted and made it happen. Her recommendation of photographer was spot on, and I am over the moon with the final result. The whole experience was a pleasure, and not a chore. Her simple and straightforward approach was ideal. She kept me informed, but did not overload me with requests for information. I would have absolutely no hesitation in recommending Sally.“

Diane Mason

DMM Training & Development

“Sally helped to increase Bishy Road’s presence on social media. She worked on behalf of the traders association (60 businesses) to train business owners and team members to run their own social media along with creating and distributing content for Bishy road. With Sally leading the social media campaign covering events such as the Tour de France and Tour de Yorkshire we entered and went on to win The Great British High street.”

Johnny Hayes

Chairman of the Bishopthorpe Road Traders Association

FAQs

What does Meta ads campaign management include?

It covers everything from campaign planning and audience targeting to ad creation, optimisation and reporting. You will be required to provide image/video assets. You’ll get strategic support to run ads that reach the right people and drive meaningful results, without the guesswork.

How do you decide which audiences to target?

I combine your business goals with data from your existing marketing activity, customer insights and Meta’s audience tools. This ensures your ads reach people who are most likely to engage or convert, not just scroll past.

Can you manage the ads if I don't have time?

Absolutely. Many small businesses don’t have the time or headspace to run ads properly. I can fully manage your campaigns while keeping you updated with clear, jargon-free reports.

Do I need a big budget to run Meta ads?

Meta ads can work well with smaller budgets if the targeting, creative and funnel are set up correctly. I work with clients who have a minimum ad budget of £300 per month (management fee additional). I’ll help you make the most of the budget you have and advise what’s realistic.

Will you help with content for the ads?

I can guide you on what visuals, copy and formats work best, you will need to supply images/video content for each ad.

Ready to grow with Meta Ads?

Let’s chat about your goals and how ads can help you achieve them. Email me at sally@sally-parker.co.uk to get started.