Green handwritten style text says 'Sally Parker'. A red star or spark shape appears to the right of the writing.
Green handwritten style text says 'Sally Parker'. A red star or spark shape appears to the right of the writing.

Social media training

Expert, hands-on training to help you grow your presence, confidence and results on social media.

Whether you’re just getting started or want to sharpen your skills my training sessions are here to help. They’ll give you clarity, direction and next steps without any fluff.

Sessions, tailored to you

These focused sessions are perfect if you’re a business owner, freelancer, or in-house marketer looking for expert input and clarity, confidence and control over your social presence without a long-term commitment.

You might, for example, need help to:

Plan a social media strategy that fits your business.

Turn ideas into consistent content that feels authentic and gets results.

Boost your confidence with posting, scheduling and performance insights.

Improve results from paid social media ads on platforms like Facebook or Instagram.

Troubleshoot a social media challenge that's holding you back.

Understand how social platforms really work.

Plan a social media strategy that fits your business goals.

How it works

I shape each session, and the follow-up to it, around your precise needs. But here’s an example of how it typically works.

We have:

A 20 minute introductory call to make sure I’m the right fit and understand your needs.

A 90-minute 1:1 session (in person or on Zoom) tailored to your marketing goal or challenge. We discuss practical recommendations and a clear action plan for you to implement (with or without my help).

I then send you:

A follow-up email to give you any extra notes, tools or links we discussed.

If you need more than one session, I can put together a multi-session package for you.

Investment

Fees for training sessions start from £225, they are designed to give great value in a single session, so you can walk away with fresh clarity and feel confident about the next steps.

“Sally has developed our brand across our four locations, project managed a new website build and worked closely with us to raise awareness of the company as a whole and specific events, promotions and launches we’ve seen increases as high as 47% in sales from specific promotions and events compared to previous years.”

Nicholas Brown

Chairman, Browns Department Stores

“Sally delivered a series of social media workshops covering LinkedIn, Twitter, Facebook and social media advertising. Her training was well received by the delegates (on average 20 per session) and she achieved an overall score of 92% which was the top trainer feedback across the programme. Delegates said that she had demonstrated everything at a good pace, she communicated how to use the platforms in a way that was easy to understand and that she inspired them with content ideas for their businesses.”

James May

East Riding Council

“Sally took total control and from the initial brief right through to the site going live, was an absolute pleasure to work with.  She understood what I wanted and made it happen. Her recommendation of photographer was spot on, and I am over the moon with the final result. The whole experience was a pleasure, and not a chore. Her simple and straightforward approach was ideal.  She kept me informed, but did not overload me with requests for information.  I would have absolutely no hesitation in recommending Sally.“

Diane Mason

DMM Training & Development

“Sally helped to increase Bishy Road’s presence on social media. She worked on behalf of the traders association (60 businesses) to train business owners and team members to run their own social media along with creating and distributing content for Bishy road. With Sally leading the social media campaign covering events such as the Tour de France and Tour de Yorkshire we entered and went on to win The Great British High street.”

Johnny Hayes

Chairman of the Bishopthorpe Road Traders Association

FAQs

These sessions are ideal for small business owners, team members, freelancers or in-house marketers who want clarity, confidence and practical guidance without long-term commitment.

Anything you need, from improving Meta ads results, structuring a marketing campaign, planning content, reviewing your social media strategy or sense-checking a specific challenge. Sessions are fully tailored.

We start with an introductory call, then a 90-minute 1:1 session in person or on Zoom/teams. Afterwards, you’ll get a follow-up email with notes, tools or recommendations so you feel clear about next steps.

Yes, of course. If you need ongoing support or want to build deeper skills across multiple areas, I can create a personalised multi-session package.

You will be sent an online questionnaire to complete, and I might request access to your accounts if required. I’ll guide you through everything with clear, practical advice.

Ready to grow your social confidence?

If you’d like to explore how training can help you make social media work harder for your business, email me 

sally@sally-parker.co.uk. 

Book a call